analytics

Yahoo Japan launches “Tweets Sentiment Analysis Tool”

Posted at , in Japan Social Media

Last week, Yahoo Japan announced the launch of their official version of Tweets Sentiment Analysis Tool. The tool analyzes the tweets to determine if they are “positive” or “negative” comments against the search queries. They launched the beta version of the tool in 2013, and just launched the official version[…]

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Web Tracking Dilemma – Unreliable Cookies

Posted at , in conferences, Digital Marketing

Last week at the Web Summit in Dublin, Ireland, I heard a couple of sessions about the tracking difficulties that all website owners are dealing with. According to Facebook’s Erik Johnson, the issue was far worse than many of us thought. Some of the data he shared were very concerning[…]

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Converting the visitors with localized site

Posted at , in Japan basics

When people don’t convert as much as you’d like them to on your localized website, there are 5 things to consider before you give up on that market. Check them to find out where the bottle neck and make some improvements without spending a fortune.

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