marketing
Pursuing The Niche Opportunity To Huge Success
While many marketers (online or offline) tend to look for a hole in the services or popular trends to find the business opportunities, there are some who had success by either creating products which seem to have no demand or pursuing extreme niche market. Sakura Craypas’s high end ballpoint pens[…]
Continue »Which Device Do Japanese Use To Access Internet?
We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, 70%* (see graphs below) of teenagers who participated in the survey answered that they only[…]
Continue »Create A Global Calendar for Your International Search Marketing Projects
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being aware of the global calendar, or the calendar for each target country is one of[…]
Continue »Corporate Structure That Prevents Success
The interesting and unique fact about the search marketing is that 9 out of 10 times, the success, effectiveness, and efficiency of your work is up to someone else. Even the companies who do everything related to website, advertising, and marketing in-house, the collaboration or cooperation among multiple departments seems[…]
Continue »Japan Digital Market – New Business Collaborations
Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next generation data analytic. With the partnership with Teradata Labs, Yahoo Japan plans to accelerate the[…]
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