While many marketers (online or offline) tend to look for a hole in the services or popular trends to find the business opportunities, there are some who had success by either creating products which seem to have no demand or pursuing extreme niche market. Sakura Craypas’s high end ballpoint pens[…]
We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, 70%* (see graphs below) of teenagers who participated in the survey answered that they only[…]
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being aware of the global calendar, or the calendar for each target country is one of[…]
The interesting and unique fact about the search marketing is that 9 out of 10 times, the success, effectiveness, and efficiency of your work is up to someone else. Even the companies who do everything related to website, advertising, and marketing in-house, the collaboration or cooperation among multiple departments seems[…]
Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next generation data analytic. With the partnership with Teradata Labs, Yahoo Japan plans to accelerate the[…]