Japan Mobile Market Archives

September 10, 2009

Published by Motoko Hunt at September 10, 2009

More than 50% of smartphone users have iPhone in Japan

Japan's Kakaku.com's report shows that more than 20% have Smartphone, and more than 25% of people under 39 have Smartphone. I was surprised to see that more than 28% of teens responded that they had Smartphone. Note that 14.5% of teens said that they didn't have any cell phones.

February 11, 2009

Published by Motoko Hunt at February 11, 2009

“Mobile Search” and “Keyword & Content” sessions at SES London

I'm doing "Mobile Search" and "Keyword & Content" sessions at SES London next week in Islington, UK. While "mobile search" hasn't happened in US, UK and in Europe, it has been happening... in fact it's huge in Asia especially in Japan. I hope to introduce some ideas of how to integrate mobile into the marketing mix.

June 25, 2008

Published by Motoko Hunt at June 25, 2008

Japanese mobile web market is getting hotter!

Mobile Internet and mobile search have a long history in Japan. These are some of th e points, which you should know about mobile internet, mobile web and mobile search in Japan that would lead you to successful mobile SEO and SEM campaigns.

June 13, 2008

Published by Motoko Hunt at June 13, 2008

Japan’s mobile ads will become 100 bil yen market in 2008

Mobile advertising grew to 81.5 billion yen market in 2007, and expected to hit 100 billion yen in 2008 in Japan. This will definitely push mobile paid market to grow rapidly in Japan within a few years.

March 24, 2008

Published by Motoko Hunt at March 24, 2008

Japanese use mobile in the tub, really!

The latest survey done in Japan shows that more than 40% of them bring cell phone when they soaked in a tub. Many of them use it to check and send e-mails, and to listen to the music. I guess being water resistant is a must-have feature of cell phone in Japan.

January 11, 2008

Published by Motoko Hunt at January 11, 2008

Japanese Government’s statement caused DeNA’s stock to fall

Japanese government's new regulation to require all mobile service providers to use a filtering system to ban children (under 18) from accessing certain websites/mobile sites has caused Japan's most popular mobile portal, Mobaga Town's owner, DeNA's stock to fall rapidly.