SEM
Converting the visitors with localized site
When people don’t convert as much as you’d like them to on your localized website, there are 5 things to consider before you give up on that market. Check them to find out where the bottle neck and make some improvements without spending a fortune.
Continue »Yahoo Japan to be powered by Google and what this means to marketers
Yahoo Japan and Google Japan jointly announced that Yahoo Japan’s organic search results will soon be powered by Google. However, it looks more of the hybrid version rather than the pure Google search.
Continue »Japan’s PPC ad market will reach $2 billion by 2013
According to the report by Japan’s MIAC, the PPC advertising market in 2008 grew 20% from 2007 reaching $1.3 billion, and may become $2 billion market by 2013. Read more stats here.
Continue »ad:tech Tokyo ’09 was a blast!
The recap of the first ad:tech conference held in Tokyo, Japan in Sept 2009. While majority of sessions were (mass) advertising heavy, the exhibit hall was filled with search vendors. Great conference with eager to learn delegates.
Continue »Japan’s online advertising market 2008
The summery of online advertising market in Japan in 2008. Review the market from display ads, text ads, ad portals, etc. Also information about “Internet advertising Value Index Project” by major online businesses in Japan such as Yahoo and Microsoft.
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