Japan’s PPC ad market will reach $2 billion by 2013

Posted at September 22, 2009, in Japanese SEM

According to the report by Japan’s MIAC, the PPC advertising market in 2008 grew 20% from 2007 reaching $1.3 billion, and may become $2 billion market by 2013. Read more stats here.

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Overture will operate under Yahoo Japan

Posted at August 28, 2009, in Japanese Search Engines, Japanese SEM

Yahoo Japan announced today that Overture Japan will operate under Yahoo Japan brand starting October 1, 2009. Overture is currently a subsidiary of Yahoo Japan, providing the PPC services for PC and mobile for Japanese search market.

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Japan’s mobile ads will become 100 bil yen market in 2008

Posted at June 13, 2008, in Japan Mobile Market, Japanese SEM

Mobile advertising grew to 81.5 billion yen market in 2007, and expected to hit 100 billion yen in 2008 in Japan. This will definitely push mobile paid market to grow rapidly in Japan within a few years.

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Search box in ads

Posted at October 1, 2007, in Japanese SEM, Japanese SEO

Using the search box in advertising has become very popular in Japan. You see the search box in TV commercials, magazine ads, online ads, etc. etc. It’s every where, but do they really rank for the search term?

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