September 21, 2010
Google's new AdWords ad setting allows advertisers in Japan to create more relevant ads for the keywords. See the new ad standard.
June 6, 2010
What are the SEO best practices for small businesses? Can small sites with small budget go against big sites in search?
September 22, 2009
According to the report by Japan's MIAC, the PPC advertising market in 2008 grew 20% from 2007 reaching $1.3 billion, and may become $2 billion market by 2013. Read more stats here.
August 28, 2009
Yahoo Japan announced today that Overture Japan will operate under Yahoo Japan brand starting October 1, 2009. Overture is currently a subsidiary of Yahoo Japan, providing the PPC services for PC and mobile for Japanese search market.
June 13, 2008
Mobile advertising grew to 81.5 billion yen market in 2007, and expected to hit 100 billion yen in 2008 in Japan. This will definitely push mobile paid market to grow rapidly in Japan within a few years.
October 1, 2007
Using the search box in advertising has become very popular in Japan. You see the search box in TV commercials, magazine ads, online ads, etc. etc. It's every where, but do they really rank for the search term?