marketing
Japan’s mobile ads will become 100 bil yen market in 2008
Mobile advertising grew to 81.5 billion yen market in 2007, and expected to hit 100 billion yen in 2008 in Japan. This will definitely push mobile paid market to grow rapidly in Japan within a few years.
Continue »The power of word-of-mouth marketing
The advertising market in Japan grew to more than 3 billion yen market in 2007 from 0.9 billion yen market in 2006. Their another survey shows that more than 80% of net users have actively taken the advise/information they got through “word-of-mouth” on the net.
Continue »Search Around The World at SES Paris
On Feb 15, I spoke about Japanese Internet Market during the Search Around The World session at Search Engine Strategies Paris. It was the only session provided in English. I was happy to see we had a good attendance to the session.
Continue »Japanese Government’s statement caused DeNA’s stock to fall
Japanese government’s new regulation to require all mobile service providers to use a filtering system to ban children (under 18) from accessing certain websites/mobile sites has caused Japan’s most popular mobile portal, Mobaga Town’s owner, DeNA’s stock to fall rapidly.
Continue »Back from SES Chicago and only 20 days left in the year!
I spoke about Japanese Internet Market at SES Chicago 2007’s “Search Around The World” session on day 1. The Asian market including Japan is an important market for not only the large corporations but also for small and mid-size businesses. I hope my presentation gave some new information to people came to the session.
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