marketing
Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan
Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]
Continue »Web Tracking Dilemma – Unreliable Cookies
Last week at the Web Summit in Dublin, Ireland, I heard a couple of sessions about the tracking difficulties that all website owners are dealing with. According to Facebook’s Erik Johnson, the issue was far worse than many of us thought. Some of the data he shared were very concerning[…]
Continue »Chew Well Before You Swallow It
It’s a wonderful thing that there are tons of great articles and advices you can find online as well as at many conferences world wide. Many of which sounds great, filled with good information and tips. Some speakers are very entertaining and charismatic, it feels like you are watching a[…]
Continue »Japanese Online Shopping Trend by Devices
The traffic and the conversions are triggered by different reasons, and not necessarily correlates. Just because more people are online in the certain market, or more people view your site don’t always impact on the business transactions. The recent research done by The Nielsen Company in Japan shows a good[…]
Continue »Still Searching
I didn’t write much here last year. It’s not that I didn’t have anything to say. In fact, I had a lot to say, and expressed my idea, opinions, etc. at other sites (including ClickZ.asia), events, and conferences. It’s also been expressed in social channels. If you are interested in[…]
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