website Archives

March 9, 2011

Published by Motoko Hunt at March 9, 2011

Key Points in Launching a Global Website – SES NY Day 1

Effectively managing a website targeting your local market is one thing, and managing a website (or websites) targeting multiple market is definitely another. At SES NY this year, I will show some data, examples and how-to information that come from my experiences in working with clients who have multinational and global websites.

February 9, 2011

Published by Motoko Hunt at February 9, 2011

Converting the visitors with localized site

When people don't convert as much as you'd like them to on your localized website, there are 5 things to consider before you give up on that market. Check them to find out where the bottle neck and make some improvements without spending a fortune.

January 24, 2010

Published by Motoko Hunt at January 24, 2010

Website Localization for Japan – Search Ranking

Search results can be quite different when you search in different country, even when you use exactly the same search term. Here are examples of the search results in US vs Japan.

December 17, 2009

Published by Motoko Hunt at December 17, 2009

Website localization for Japan – Forms

How to localize the forms for Japanese market so that you won't lose people came to your site and ready to register or order for stupid usability mistakes.

March 5, 2009

Published by Motoko Hunt at March 5, 2009

Key points in launching a Global website

Ad more companies developing global websites, they are facing new and often times unexpected challenges in launching and managing the websites. There are some key points in launching a global website that makes you better ready for it. Also, read my interview about the topic and come to my session at SES NY on March 24.

July 8, 2008

Published by Motoko Hunt at July 8, 2008

Top 20 things Japanese hate about corporate sites

We can all learn from the top 20 things Japanese hate about corporate websites. It shows typical web site design and structure problems, and how the site owners and webmasters don't care about the usability of the website.