Japanese Online Market Archives

April 21, 2008

Published by Motoko Hunt at April 21, 2008

Did Japanese SNS market peak already?

SNS - social networking services - sites in Japan keep increasing the number of registered users, but it's a fact that each member is spending less time and log in less frequently. Has SNS peaked in Japan already? If so, what do they need to do to survive and even to increase the popularity?

February 23, 2008

Published by Motoko Hunt at February 23, 2008

The power of word-of-mouth marketing

The advertising market in Japan grew to more than 3 billion yen market in 2007 from 0.9 billion yen market in 2006. Their another survey shows that more than 80% of net users have actively taken the advise/information they got through "word-of-mouth" on the net.

February 14, 2008

Published by Motoko Hunt at February 14, 2008

Yahoo Japan releases Yahoo Profile

2 weeks after Google released its Google Social Graph API, Yahoo Japan opened "Yahoo Profile" service. Yahoo Profile integrates Yahoo's Social Networking Service, Yahoo Days' profile pages and Open ID user profiles.

January 11, 2008

Published by Motoko Hunt at January 11, 2008

Japanese Government’s statement caused DeNA’s stock to fall

Japanese government's new regulation to require all mobile service providers to use a filtering system to ban children (under 18) from accessing certain websites/mobile sites has caused Japan's most popular mobile portal, Mobaga Town's owner, DeNA's stock to fall rapidly.

December 20, 2007

Published by Motoko Hunt at December 20, 2007

SNS and Video were big in Japan in ’07 – What’s next?

Social Networking Services, Blogs, and Video sharing became very popular in Japan in 2007. Some surveys show that some of these areas are already reaching the peak. So, what's the next big thing in Japan in 2008?

November 28, 2007

Published by Motoko Hunt at November 28, 2007

SES Tokyo 2008

I'm pleased to write that I'm co-hosting the Search Engine Strategies Conference & Expo in Tokyo next Spring! We are currently making all the strategic plans, selecting speakers, contacting sponsors, etc. to produce a great event for Japanese SEO/SEM professionals in Japan.