Japanese Online Market Archives

March 10, 2018

Published by Motoko Hunt at March 10, 2018

2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (https://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last […]

February 16, 2018

Published by Motoko Hunt at February 16, 2018

Yahoo Japan’s Big Data Reports

The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports […]

September 29, 2017

Published by Motoko Hunt at September 29, 2017

Which Device Do Japanese Use To Access Internet?

We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, […]

April 28, 2017

Published by Motoko Hunt at April 28, 2017

47% of Internet Traffic In Japan Comes From Smartphones

Adobe’s latest Digital Insights reported that 47% of overall Internet traffic in Japan came from smartphones in 2016. Adobe conducted the research in 12 countries. The Japan’s smartphone traffic share on Internet was the highest […]

September 30, 2016

Published by Motoko Hunt at September 30, 2016

Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers

Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet […]

May 27, 2016

Published by Motoko Hunt at May 27, 2016

Japan Digital Market – New Business Collaborations

Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next […]