Japanese Online Market
47% of Internet Traffic In Japan Comes From Smartphones
Adobe’s latest Digital Insights reported that 47% of overall Internet traffic in Japan came from smartphones in 2016. Adobe conducted the research in 12 countries. The Japan’s smartphone traffic share on Internet was the highest among them. According to their past reports, the Internet traffic share of smartphones in Japan[…]
Continue »Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers
Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]
Continue »Japan Digital Market – New Business Collaborations
Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next generation data analytic. With the partnership with Teradata Labs, Yahoo Japan plans to accelerate the[…]
Continue »Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan
Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]
Continue »Japan’s Kakaku Com Was Hiding Bad Reviews
Products and services review sites are very popular in Japan, too. Kakaku.com is one of the oldest comparison sites, and one of the most trusted sites for the information they provide. So, you can imagine how the users went uproar when they found out that Kakaku.com was hiding bad reviews[…]
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