Dentsu and Hakuhodo DY Holdings announced the plan to strengthen online advertising in 2010. Dentsu announced the plan to increase Internet-related sales from March 2009 150 billion yen to 250 billion yen by March 2014.
My presentation about the state of search Japan from International Search Summit in London. I talked about the market size, e-commerce size, web search, mobile search, social media, etc. The additional information provided.
METI report shows the advertising industry in Japan continue to decline in sales. While 4 of the mass media such as TV and newspaper had 2 digit loss compare to the sales in the same month last year, Internet advertising had a slight growth in August 2009.
ICANN announced its plan to begin offering TLDs in different letters and characters other than Alphabet in 2010. The plan includes Japanese characters, which makes domains such as ".Japan" and ".Tokyo".
The recap of the first ad:tech conference held in Tokyo, Japan in Sept 2009. While majority of sessions were (mass) advertising heavy, the exhibit hall was filled with search vendors. Great conference with eager to learn delegates.
Many foreign words have been imported and adopted by Japanese, but that doesn't mean that Japanese understand the true meaning of these words even if they use them. Here's a list of top ranking IT words that many Japanese have no clue.