The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports […]
Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in […]
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being […]
The Rel=”Alternate” HREFlang=”xx” element is a life saver for global website owners. Especially if you have multiple sites in the same language, and that each site is targeting different country, you’ve got to implement Href […]
The interesting and unique fact about the search marketing is that 9 out of 10 times, the success, effectiveness, and efficiency of your work is up to someone else. Even the companies who do everything […]
Internet brings unlimited opportunities to the businesses. You are no longer limited by the physical presence. You can conduct the business internationally, while taking care of the business locally. Expanding the target market is one […]