Search Marketing
The End Of The Heisei Era
Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in 200 years. May 1, 2019, is the start of the Reiwa era. The era-year is[…]
Continue »SEO Education for Non-SEO Team
If you are an SEO professional, especially the in-house SEO person, you probably felt more than once that no one else cares about the SEO success within the company. It’s understandable when a person from the off-line advertising department don’t show any interests in the SEO, but you kind of[…]
Continue »Yahoo Japan’s Big Data Reports
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports that they have analyzed from Japanese election results to newborn mother’s needs and forecasting traffic[…]
Continue »Google Japan Year In Search and Yahoo Japan Search Awards 2017
Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in Japan. Below, you find some of the top search terms made the list in 2017.[…]
Continue »Create A Global Calendar for Your International Search Marketing Projects
To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being aware of the global calendar, or the calendar for each target country is one of[…]
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