Search Marketing Archives

December 29, 2020

Published by Motoko Hunt at December 29, 2020

Create Global Calendar for International Search Marketing

Global Calendar is a “Must Have Tool” for International Search Marketing To be successful in International Search Marketing, you must understand the seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, which is destined to failure. Being […]

June 26, 2020

Published by Motoko Hunt at June 26, 2020

Paid Search Webinar

In May, I participated the paid search virtual conference, PSAC20, held by the Paid Search Association. It was a well received event by the audiences from around the world. Perhaps, that’s one good thing about […]

May 31, 2020

Published by Motoko Hunt at May 31, 2020

Adopting New Search Trends

What people search, the search trends, change all the time. Usually, the change is gradual, but it could change rapidly and drastically when there are some reasons that impact a group of people at once. […]

July 26, 2019

Published by Motoko Hunt at July 26, 2019

5 Baidu SEO Points

Baidu SEO is becoming more important for many website owners as China is becoming a big target market. However, not many websites are getting the Baidu SEO right. Largely, this is due to the fact […]

April 30, 2019

Published by Motoko Hunt at April 30, 2019

The End Of The Heisei Era

Today is the end of the Heisei era in Japan, which lasted for 30 years from 1989 to 2019. It’s an extremely significant event for Japan as the Emperor abdicated for the first time in […]

April 30, 2018

Published by Motoko Hunt at April 30, 2018

SEO Education for Non-SEO Team

If you are an SEO professional, especially the in-house SEO person, you probably felt more than once that no one else cares about the SEO success within the company. It’s understandable when a person from […]