Search Marketing

Avoid These Hreflang Mistakes

The Rel=”Alternate” HREFlang=”xx” element is a life saver for global website owners. Especially if you have multiple sites in the same language, and that each site is targeting different country, you’ve got to implement Href Language element in order to ensure the appropriate local version is what shows up in[…]

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Corporate Structure That Prevents Success

The interesting and unique fact about the search marketing is that 9 out of 10 times, the success, effectiveness, and efficiency of your work is up to someone else. Even the companies who do everything related to website, advertising, and marketing in-house, the collaboration or cooperation among multiple departments seems[…]

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Getting More Out Of Your On-Site Search Data

It is becoming harder and harder to obtain the keyword data from both organic search and paid search. Keyword tool data has become unreliable. It feels as if we’ve entered the dark age of search engine marketing. The good news is that we still have 100% access to our own[…]

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