Dentsu and Hakuhodo DY Holdings announced the plan to strengthen online advertising in 2010. Dentsu announced the plan to increase Internet-related sales from March 2009 150 billion yen to 250 billion yen by March 2014.
Online population is maturing in Japan. The 50+ users now makes 23% of online population and the share is growing. We don't see many of them on SNS sites and social medias just yet, so what are they doing?
Internet definitely became a part of Japanese people's everyday life, but what's actually happening and what's the difference between US Internet market and Japanese Internet market? This is what I saw and heard during my last visit to Japan.
Social Networking Services, Blogs, and Video sharing became very popular in Japan in 2007. Some surveys show that some of these areas are already reaching the peak. So, what's the next big thing in Japan in 2008?
I'm pleased to write that I'm co-hosting the Search Engine Strategies Conference & Expo in Tokyo next Spring! We are currently making all the strategic plans, selecting speakers, contacting sponsors, etc. to produce a great event for Japanese SEO/SEM professionals in Japan.