Yahoo

Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan

Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]

Continue »

Yahoo Japan launches “Tweets Sentiment Analysis Tool”

Last week, Yahoo Japan announced the launch of their official version of Tweets Sentiment Analysis Tool. The tool analyzes the tweets to determine if they are “positive” or “negative” comments against the search queries. They launched the beta version of the tool in 2013, and just launched the official version[…]

Continue »