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Google Japan Year In Search and Yahoo Japan Search Awards 2017
Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in Japan. Below, you find some of the top search terms made the list in 2017.[…]
Continue »Japan Digital Market – New Business Collaborations
Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next generation data analytic. With the partnership with Teradata Labs, Yahoo Japan plans to accelerate the[…]
Continue »Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan
Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]
Continue »Search Engine Market Share in Asia – January 2016
Asia has been a very unique market for Search Engine Marketing since the day one of SEM compare to other markets in the world as locally grown search engines have possessed the majority of the market share. However, in recent years, the search engines such as Yahoo Japan and NAVER[…]
Continue »Yahoo Japan launches “Tweets Sentiment Analysis Tool”
Last week, Yahoo Japan announced the launch of their official version of Tweets Sentiment Analysis Tool. The tool analyzes the tweets to determine if they are “positive” or “negative” comments against the search queries. They launched the beta version of the tool in 2013, and just launched the official version[…]
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