Japan Digital Market – New Business Collaborations

Posted at May 27, 2016, in Digital Marketing, Japanese Online Market, Japanese Search Engines

Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next generation data analytic. With the partnership with Teradata Labs, Yahoo Japan plans to accelerate the[…]

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Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan

Posted at March 11, 2016, in Japanese Online Market, Japanese Search Engines, Search Marketing

Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]

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Search Engine Market Share in Asia – January 2016

Posted at February 8, 2016, in Asia, Chinese market, Japanese Search Engines, Korea market, Search Marketing

Asia has been a very unique market for Search Engine Marketing since the day one of SEM compare to other markets in the world as locally grown search engines have possessed the majority of the market share. However, in recent years, the search engines such as Yahoo Japan and NAVER[…]

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Yahoo Japan launches “Tweets Sentiment Analysis Tool”

Posted at November 17, 2014, in Japan Social Media

Last week, Yahoo Japan announced the launch of their official version of Tweets Sentiment Analysis Tool. The tool analyzes the tweets to determine if they are “positive” or “negative” comments against the search queries. They launched the beta version of the tool in 2013, and just launched the official version[…]

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5 Things to Know About Yahoo Japan Advertising

Posted at August 20, 2014, in Advertising, Japanese SEM

While

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