April 14, 2023

Ad Copy Localization

Many businesses run text ads in different countries. Many of the local ads are translated versions of the original ads (i.e., English targeting the USA). It makes the launch of local campaigns quick and easy, […]
January 20, 2023

Content Optimization and Content Marketing

Content marketing has become one of the important pillars of digital marketing for businesses. It is a way to focus on creating content that is relevant to people’s interests and provides information that is valuable […]
December 16, 2022

Translation and Localization Impact on SEO

Why Translation Tools Don’t Work Well With The Japanese Language In most cases, foreign companies’ websites for the Japanese market are based on their English (or parent) site content. While the text may be in […]
November 15, 2022

What Is Good Content

All SEO knows that having good content is important. According to Google, “Google’s Automated Ranking Systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in […]
October 28, 2022

Yahoo! Japan’s Core Web Vitals Project

This may surprise you but Google is Yahoo! Japan’s one of the top traffic generators. For the last 2 years, Yahoo! Japan has been working to improve their websites’ Core Web Vitals scores just like […]