Motoko Hunt, Author at AJPR

August 28, 2017

Published by Motoko Hunt at August 28, 2017

Insights into Japan’s Generation Z

Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 […]

July 31, 2017

Published by Motoko Hunt at July 31, 2017

Baidu’s Own Content Taking Over Search Results

Baidu is still dominating China’s search market. Some of the newer search engines such as 360 search, Sogou, and Shenma (mobile) are growing, but Baidu maintains the top search engine spot in China with more […]

June 30, 2017

Published by Motoko Hunt at June 30, 2017

Japanese Teenagers Prefer SNOW Over Snapchat

In North America and Europe, people, especially the teenagers are moving away from Twitter and Facebook to Instagram and Snapchat. You can find a similar trend in Japan. According to Just Systems’ web services usage […]

May 30, 2017

Published by Motoko Hunt at May 30, 2017

Create A Global Calendar for Your International Search Marketing Projects

To be successful in International Search Marketing, you must understand seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, and fail. Being […]

April 28, 2017

Published by Motoko Hunt at April 28, 2017

47% of Internet Traffic In Japan Comes From Smartphones

Adobe’s latest Digital Insights reported that 47% of overall Internet traffic in Japan came from smartphones in 2016. Adobe conducted the research in 12 countries. The Japan’s smartphone traffic share on Internet was the highest […]

March 31, 2017

Published by Motoko Hunt at March 31, 2017

Avoid These Hreflang Mistakes

The Rel=”Alternate” HREFlang=”xx” element is a life saver for global website owners. Especially if you have multiple sites in the same language, and that each site is targeting different country, you’ve got to implement Href […]