June 24, 2016
People’s search behavior can change over time. Yahoo Japan dominated the search engine market in Japan for years, but now its organic search results are powered by Google Japan. The market share of Google Japan […]
May 27, 2016
Several new business collaborations came out in Japan in May. Here are 3 of them, which maybe of interests to digital marketers. Yahoo Japan and Nihon Teradata announced their technical partnership to create the next […]
April 15, 2016
Social media has become one of the essential platforms for digital marketers. Marketing Research Camp has conducted the survey regarding the SNS promotion usage among the marketers in Japan. Below are some of the notable […]
March 11, 2016
Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 […]
March 4, 2016
Products and services review sites are very popular in Japan, too. Kakaku.com is one of the oldest comparison sites, and one of the most trusted sites for the information they provide. So, you can imagine […]
February 8, 2016
Asia has been a very unique market for Search Engine Marketing since the day one of SEM compare to other markets in the world as locally grown search engines have possessed the majority of the […]