Japan Archives

August 25, 2009

Published by Motoko Hunt at August 25, 2009

Clueless with IT words – Japanese use them anyway

Many foreign words have been imported and adopted by Japanese, but that doesn't mean that Japanese understand the true meaning of these words even if they use them. Here's a list of top ranking IT words that many Japanese have no clue.

August 24, 2009

Published by Motoko Hunt at August 24, 2009

State of Japanese Search Market

How big is the Japanese search market exactly? Japan is the 3rd biggest country by the number of Internet users. See other statistics from Japanese government and research organizations.

August 19, 2009

Published by Motoko Hunt at August 19, 2009

Reasons why bing Yahoo could be huge in Japan

With Softbank president's "Go" sign for bing-Yahoo alliance, Yahoo could further expand the market share in Japan with bing's pillar search services, which are all popular among Japanese search users.

July 29, 2009

Published by Motoko Hunt at July 29, 2009

Effects of Microsoft & Yahoo deal on Japan’s search market

Today, Microsoft and Yahoo made it official announcing a 10 year search deal.

March 5, 2009

Published by Motoko Hunt at March 5, 2009

Google Japan’s intension in doing pay-per-post campaign

Google Japan's pay-per-post fiasco has become a huge news in the search industry all over the world. But did they really mean to do a link spam? I think not, and this is my thought on the whole case after watching everyone is spinning it as a link building scheme.

February 11, 2009

Published by Motoko Hunt at February 11, 2009

“Mobile Search” and “Keyword & Content” sessions at SES London

I'm doing "Mobile Search" and "Keyword & Content" sessions at SES London next week in Islington, UK. While "mobile search" hasn't happened in US, UK and in Europe, it has been happening... in fact it's huge in Asia especially in Japan. I hope to introduce some ideas of how to integrate mobile into the marketing mix.