Dentsu and Hakuhodo DY Holdings announced the plan to strengthen online advertising in 2010. Dentsu announced the plan to increase Internet-related sales from March 2009 150 billion yen to 250 billion yen by March 2014.
My presentation about the state of search Japan from International Search Summit in London. I talked about the market size, e-commerce size, web search, mobile search, social media, etc. The additional information provided.
Rich Snippets was just rolled-out in Japan, which is the second market to use this feature. August and December are 2 of the biggest gift giving months in Japan, and this new feature came out just in time to help those holiday shoppers.
All top mobile social sites in Japan are doing well, and attracting more advertisers. You may think that you should be at both places to get the most exposures. But, you may not have a luxury of advertising everywhere you want to be. See the data here to make the smart decision.
METI report shows the advertising industry in Japan continue to decline in sales. While 4 of the mass media such as TV and newspaper had 2 digit loss compare to the sales in the same month last year, Internet advertising had a slight growth in August 2009.