Japan
Insights into Japan’s Generation Z
Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 years, “Millenials” have been the hot topic of the digital marketing industry, but some of[…]
Continue »Japanese Teenagers Prefer SNOW Over Snapchat
In North America and Europe, people, especially the teenagers are moving away from Twitter and Facebook to Instagram and Snapchat. You can find a similar trend in Japan. According to Just Systems’ web services usage survey report, LINE, Youtube, and Twitter are the 3 most popular web services among Japanese[…]
Continue »Japanese Social Media Stats
People used to refer to Japanese Social Media Networking Services (SNS) market as “Galapagos of SNS”. However, Western born SNSs have been getting a good traction in Japan in the past a few years. Social Media Lab has published the latest Social Media statistics in Japan. Here are some of[…]
Continue »Dentsu Scamed 2.3 Billion Yen from Internet Ad Customers
Last week, Dentsu, one of the largest advertising agencies in Japan, had a press conference to admit and apologize about the fraud they have committed against their advertising clients. The fraud was made through Internet advertising impacted their 111 clients including Toyota for the amount of 2.3 billion yen (US.3[…]
Continue »Beyond Google and Yahoo – Where Do Japanese Search?
People’s search behavior can change over time. Yahoo Japan dominated the search engine market in Japan for years, but now its organic search results are powered by Google Japan. The market share of Google Japan itself has increased over time, too. (One research shows that Google Japan now has 60%+[…]
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