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Getting More Out Of Your On-Site Search Data

It is becoming harder and harder to obtain the keyword data from both organic search and paid search. Keyword tool data has become unreliable. It feels as if we’ve entered the dark age of search engine marketing. The good news is that we still have 100% access to our own[…]

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Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan

Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]

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Japan’s Kakaku Com Was Hiding Bad Reviews

Products and services review sites are very popular in Japan, too. Kakaku.com is one of the oldest comparison sites, and one of the most trusted sites for the information they provide. So, you can imagine how the users went uproar when they found out that Kakaku.com was hiding bad reviews[…]

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