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Social Media Marketing in Japan – Where Is Money Spent?

Social media has become one of the essential platforms for digital marketers. Marketing Research Camp has conducted the survey regarding the SNS promotion usage among the marketers in Japan. Below are some of the notable results from the report. For marketing and sales activities, 65.4% of correspondents are using Facebook,[…]

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Display Advertising Sales Will Surpass Search Advertising Sales – Yahoo Japan

Yahoo Japan’s 3Q15 (Oct-Dec, 2015) report shows that their Display Advertising Sales has reached to almost the same level as the Search Advertising Sales. Their Display Advertising has been growing steadily for the past 12 months while their Search Advertising continues to shrink. If this trend continues, their Display Advertising[…]

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Japan’s Kakaku Com Was Hiding Bad Reviews

Products and services review sites are very popular in Japan, too. Kakaku.com is one of the oldest comparison sites, and one of the most trusted sites for the information they provide. So, you can imagine how the users went uproar when they found out that Kakaku.com was hiding bad reviews[…]

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