January 29, 2021
Many SEO professionals have felt as if no one understands them within the organization. You probably bring more than a half of website traffic, it feels like you need to fight for every small thing. […]
December 29, 2020
Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these […]
December 29, 2020
Global Calendar is a “Must Have Tool” for International Search Marketing To be successful in International Search Marketing, you must understand the seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, which is destined to failure. Being […]
October 18, 2020
During the Pubcon (virtual) 2020, Google’s John Muller announced that “Content only visible on desktop will be ignored” starting March 2021. It means that if you have pages or a part of the pages that […]
September 24, 2020
No matter what the language is, it has changed over time and is still changing. You can say that especially with the Japanese language. The speed of change differs depending of the word (or the […]
July 28, 2020
Due to the COVID-19 pandemic, people are making more purchases online, which is understandable. The interesting fact is that Japanese shoppers have been purchasing more items online while reducing the browsing times, according to Nielsen […]