My presentation about the state of search Japan from International Search Summit in London. I talked about the market size, e-commerce size, web search, mobile search, social media, etc. The additional information provided.
I had a short interview yesterday, and the question was "What do you want Google to bring for Christmas?" My answer was "easier algorithms". OK, maybe "easy" wasn't the right word, I should've said something like "standardized" or even "fare" and this is my thought behind this answer.
Rich Snippets was just rolled-out in Japan, which is the second market to use this feature. August and December are 2 of the biggest gift giving months in Japan, and this new feature came out just in time to help those holiday shoppers.
The global markets offer rich pickings for many US firms who haven't yet dipped a toe in the water! This panel will explain how to identify export opportunities using keyword research and how to exploit them using either search engine optimization or pay per click.
All top mobile social sites in Japan are doing well, and attracting more advertisers. You may think that you should be at both places to get the most exposures. But, you may not have a luxury of advertising everywhere you want to be. See the data here to make the smart decision.