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3 Easy Quality Link Building Strategies That Cost You Nothing
The link building is an important part of SEO strategy for most of the popular search engines. Back when Yahoo Japan used its own search engine for the organic search results, the massive link building was perceived to be the key to the SEO success by many. It’s been 10[…]
Continue »Don’t be the Next International Cultural Blunder
Back in 2013, I wrote an article for Click Z about some of the global brands’ cultural blunders that costed them in not just the sales, but also the brand image. During the past 7 years since the article, I’ve seen many other global companies made similar mistakes. I wonder[…]
Continue »5 Easy Steps to Shift from Silo to Integrated Search Marketing
The biggest opportunity of search marketing comes from being able to provide your content with the information which search users are looking for, when they ask for it. When people search, they are not thinking about paid search or organic, they are trying to find a solution and want the[…]
Continue »Create Your SEO Cheerleaders
Many SEO professionals have felt as if no one understands them within the organization. You probably bring more than a half of website traffic, it feels like you need to fight for every small thing. Although, SEO should be an integral part of many corporate structures, including marketing, web design,[…]
Continue »Success Metrics with the Efficiency
Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these metrics tell the story of how the campaign is “working” or “not working”. But, does it really[…]
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