Effectively managing a website targeting your local market is one thing, and managing a website (or websites) targeting multiple market is definitely another. At SES NY this year, I will show some data, examples and how-to information that come from my experiences in working with clients who have multinational and global websites.
When people don't convert as much as you'd like them to on your localized website, there are 5 things to consider before you give up on that market. Check them to find out where the bottle neck and make some improvements without spending a fortune.
Yahoo Japan's search results is now identical to Google's in many cases if you use Chrome browser. In other words, depending on which browser you use, you get different search results in Yahoo Japan right now.