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Success Metrics with the Efficiency
Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these metrics tell the story of how the campaign is “working” or “not working”. But, does it really[…]
Continue »Create Global Calendar for International Search Marketing
Global Calendar is a “Must Have Tool” for International Search Marketing To be successful in International Search Marketing, you must understand the seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, which is destined to failure. Being aware of the global calendar, or the calendar for each target country is one of[…]
Continue »From Mobile First Indexing to Mobile Only Indexing
During the Pubcon (virtual) 2020, Google’s John Muller announced that “Content only visible on desktop will be ignored” starting March 2021. It means that if you have pages or a part of the pages that can only be accessed/visible on the desktop, those pages and/or content will no longer be[…]
Continue »Constant Morph of Japanese Words
No matter what the language is, it has changed over time and is still changing. You can say that especially with the Japanese language. The speed of change differs depending of the word (or the group of the words). I sometimes find some words become trend or out of trend[…]
Continue »Pandemic Impact on Japanese Shoppers
Due to the COVID-19 pandemic, people are making more purchases online, which is understandable. The interesting fact is that Japanese shoppers have been purchasing more items online while reducing the browsing times, according to Nielsen Company’s recent survey. It means that people are purchasing items that they already know they[…]
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