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2017 Ads Spends Report from Japan

A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (http://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last year, which was the increase of 1.6% from 2016. The ad spends in Japan has[…]

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Insights into Japan’s Generation Z

Each generation seems to have different online behaviors and habits. Many data shows that Baby-Boomers still conduct majority of online activities from PC, while younger generations are glued to their smartphones. For the past 2-3 years, “Millenials” have been the hot topic of the digital marketing industry, but some of[…]

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