April 23, 2021
The link building is an important part of SEO strategy for most of the popular search engines. Back when Yahoo Japan used its own search engine for the organic search results, the massive link building […]
March 26, 2021
Back in 2013, I wrote an article for Click Z about some of the global brands’ cultural blunders that costed them in not just the sales, but also the brand image. During the past 7 […]
March 7, 2021
The biggest opportunity of search marketing comes from being able to provide your content with the information which search users are looking for, when they ask for it. When people search, they are not thinking […]
January 29, 2021
Many SEO professionals have felt as if no one understands them within the organization. You probably bring more than a half of website traffic, it feels like you need to fight for every small thing. […]
December 29, 2020
Let’s put the efficiency into your success metrics! The success of search marketing campaigns is usually measured using a set of action related performance metrics including, visits, revenue, cost per acquisition (CPA), and return of investment (ROI). In general, these […]
December 29, 2020
Global Calendar is a “Must Have Tool” for International Search Marketing To be successful in International Search Marketing, you must understand the seasonality in your target markets. Without this knowledge, you are likely to use what works for your home market in foreign countries, which is destined to failure. Being […]