April 30, 2018
If you are an SEO professional, especially the in-house SEO person, you probably felt more than once that no one else cares about the SEO success within the company. It’s understandable when a person from […]
March 29, 2018
When we talk about the International SEO, often times, we do that under the assumption of everyone having the basic SEO knowledge and skill sets. People seem to feel more comfortable working on the European […]
March 10, 2018
A few weeks ago, Dentsu released the 2017 annual report on the advertising expenditures in Japan. (https://www.dentsu.com/news/release/2018/0222-009475.html) According to the report, the overall spending on advertising grew to 6.4 trillion yen (approx. US$60 billion) last […]
February 16, 2018
The data tells stories. The search query data tells a lot about the searchers, but also can tell you the future. I like Yahoo! Japan’s big data reports. It shares interesting examples of query reports […]
December 30, 2017
Every year, both Google Japan and Yahoo Japan announce the top Japanese search terms of the year. As always, the search terms reflect the popular trend and major events in culture, politics, life, etc., in […]
September 29, 2017
We hear a lot about how millennials and teenagers are accessing the Internet from their smartphones, and not using PC in the US. This trend seems to be happening in Japan, too. According to LINE’s survey results, […]